Laying the foundations of the digital system
100%
CENTRALIZED GOVERNANCE
Multi
LOCATIONS COVERED
Ongoing
SCENARIO ENHANCEMENT
The challenge
Body Addiction had significant growth potential, but its digital ecosystem had been built piecemeal by various service providers and marketing agencies. Media buying teams came and went, focusing primarily on short-term performance without any real vision for infrastructure or network structure.
Ad accounts were scattered across different environments, making overall management complex and creating risks as the network expanded. Furthermore, there were no tools in place for lead engagement or conversion, meaning prospects weren't being nurtured through structured workflows.
Our approach
Leadtrunk is helping Body Addiction restructure its entire digital and commercial ecosystem.
We started by finalizing the framework and consolidating the Business Manager architecture to secure the network's advertising assets and prepare for future growth.
At the same time, we tackled several strategic initiatives:
Business Manager
architecture
Andromeda
acquisition
Engagement
& conversion
Continuous
scenarios
This approach now provides the network with a consistent, scalable, and manageable digital and commercial environment.
Before / After
- Ad accounts scattered across locations
- Risk of restrictions and governance challenges
- Inconsistent sales tools
- Decentralized lead management
- Network-wide Business Manager architecture
- Centralized marketing governance
- Deployed sales CRM
- Functional telephony and email
- Dedicated landing pages per location
- Optimized appointment booking journey
How we did it.
Back to basics
Regain control of digital assets to build on a solid foundation.
Structuring the foundations
Set up the tools and standards needed to grow the network.
Roll out a network model
Create a consistent marketing and sales environment for all locations.
Unlock new possibilities
Continuously evolve scenarios, channels, and growth opportunities.
"For the first time, our digital infrastructure is aligned with our network ambition. Every location has the same tools and the same sales logic."
