At Leadtrunk, we’ve always valued quality over shortcuts. We move forward with high standards, curiosity, and commitment. It’s this collective energy that gives meaning to everything we build.
But who is behind all this?
Born in the field
Leadtrunk was born from a conviction before it was born from a project. During a franchise seminar, we realized that franchisees needed tools, methods, and support that were truly tailored to their challenges.
Back then, Greg was busy growing the network in the US while Martin was laying the groundwork for its digital transformation. Even though we were working on different things, we both came to the same conclusion: the potential was huge, but we were starting from scratch.
The vision was there. What was still missing were the tools, the processes, and the execution to make it happen. Encouraged by the network's CEO, we decided to turn this idea into reality.
We started with a simple belief: if a method works across dozens of businesses, it must be built on solid foundations. That standard has become the DNA of Leadtrunk. And that’s how our journey began.
Meet the culprits
Five people, one pipeline. And quite a lot of coffee.
"Never just enough.
True luxury is working with people who actually care."
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