Generating franchise applications
x3
CANDIDATE QUALIFICATION
100%
STRUCTURED PIPELINE
Ongoing
CAMPAIGN OPTIMIZATION
The challenge
CrédiPro already had a system for collecting franchise applications, but the entire process relied heavily on manual tasks.
Applications were landing in a single tool without any real segmentation or prioritization, which limited their ability to effectively track opportunities and focus their efforts on the most relevant profiles.
This lack of structure also made it difficult to automate follow-ups and manage the candidate journey.
We started by redesigning the data structure to enable better candidate qualification from the moment they enter the system.
The project included
Implementing a logic for segmenting and tagging candidates
Structuring the recruitment pipeline
Creating initial follow-up and re-engagement automations
Improving sales management
Continuous adjustment of campaigns
The goal was to help teams become more efficient while improving the candidate experience throughout the recruitment process.
Before / After
- Fully manual qualification
- Limited visibility on priority profiles
- Manual follow-ups
- Candidate segmentation via tagging
- Structured recruitment pipeline
- Automation of key conversion stages
- Better prioritization of opportunities
How we did it.
Audit of current processes
Understand the strengths, limitations, and opportunities of your existing setup.
Segmentation and prioritization
Structure applications to focus efforts on the most promising profiles.
Initial automated model
Deploy initial scenarios to streamline the candidate journey.
Continuous optimization
Evolve the system based on data and real-world feedback.
"We were finally able to focus our efforts on the right candidates. Segmentation and automation have changed the way we manage franchise recruitment."
