Every opportunity is backed by a system. We build yours.
Digital marketing agency for SMEs: one system, from advertising to the meeting
What a digital marketing agency should deliver to an SME
The term "digital agency" covers a wide range of services: websites, ads, social media, software. For an SME, four deliverables are the real test.
- Qualified leads. Not just visits or followers: people who provide their contact details for a need you can actually address.
- Tracking every request. A quick response, follow-ups, a clear stage, and a dedicated person for every lead.
- One figure per meeting. How much a meeting costs, by channel, every month.
- A system that stays yours. We recommend accounts, data, and dashboards in your name.
If an agency only delivers the first point, you’ve bought advertising. If they deliver all four, you’ve bought a system.
Three areas of expertise in one system
Most SMEs hire a different provider for every need: an agency for ads, a freelancer for the website, and an integrator for the CRM. Everyone does their own thing; no one sees the big picture, and requests get lost between tools.
We combine three areas of expertise.
Acquisition. Google, Meta, and LinkedIn campaigns, videos, and landing pages. Our Google Ads agency page covers the first of these channels in detail.
The CRM. Pipeline, sales stages, automated follow-ups via email, SMS and WhatsApp, and lead qualification. Our marketing automation page explains how it all works.
Management. A shared dashboard that connects your advertising, CRM, and appointments, readable in five minutes.
Are your leads getting lost between different tools? Two minutes is all it takes to find out where.
How we work: the 4 pillars
Our method consists of four repeating steps, described in detail on our methodology page.
- Acquisition: starting conversations with the right people on the right channels.
- Engagement: qualifying, following up, and moving every prospect toward a meeting.
- Reporting: reliable data and a shared dashboard so you can make decisions based on facts.
- Optimization: continuous testing to build a system that lasts.
Every project starts with an assessment: where your leads come from, what they cost, and where they might be slipping through the cracks. This is also what our free audit does in just two minutes.
What you keep: accounts, data, and dashboards
We recommend, and prefer to build, things this way:
- the advertising accounts, CRM, and dashboard are in your name, with access granted to us;
- your contacts and history remain yours if you decide to stop;
- the advertising budget paid directly to Google or Meta using your own payment method.
We work on a month-to-month basis, with no annual contract. The exact setup depends on your situation: we’ll define it together during our first conversation.
Agency, consultant, or in-house team: how to choose
An in-house team gives you a dedicated person, but you handle all the management. This is suitable when your marketing requires a daily on-site presence.
An independent consultant provides expertise, often on a single channel; you remain responsible for coordinating between different providers. This is suitable for a single channel and a specific need.
A digital marketing agency coordinates several disciplines; you retain control over decisions and approvals. It’s the right fit when multiple channels, a CRM, and a website need to work together.
A benchmark: one person means a full salary and only one pair of hands. A team manages your campaigns, your CRM, and your follow-ups right up to the appointment, for a clear budget provided after your audit.
FAQs
What’s the difference between a digital agency and a marketing agency?
A digital agency builds tools: a website, an app, a funnel. A digital marketing agency handles what brings in customers: campaigns, lead tracking, and measurement. The two fields overlap when a website serves a campaign and the CRM tracks its results.
Do you work with SMEs in French-speaking Switzerland?
Yes. We work remotely: video conferencing, shared dashboards, and a single point of contact for everything. We support SMEs, franchise networks, and multi-site businesses.
How long does the support last?
It’s month-to-month, with no annual contract. Many clients start with an initial assessment and a first quarter, then decide on the next steps based on the results.
How do I get started?
Through our free diagnostic: it takes two minutes to complete, you get your preliminary score and top three priorities immediately, and the full report follows within 48 business hours. If you want to take it further, our in-depth audit & strategy starts at CHF 690 excl. tax, which is deducted from your first month if you sign up within 30 days of the audit.
Do you also work with franchise networks?
Yes, that's the core of Leadtrunk. The head office sets the framework (brand, offer, CRM, metrics) and each location keeps its own local presence.
Trusted by
+300 locations supported since 2023, with over 130 active across 7 countries. Two published case studies:
See where your acquisition is losing customers.
Two minutes. You'll get your preliminary score and top three priorities right away. The full diagnostic follows within 48 business hours. Free, no strings attached.
Let's talk
We audit your acquisition system to identify the most effective levers for generating more opportunities.
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